When we say Play For Net Zero we mean we play for our planet. More specifically for us, because our planet has gone through climate changes many times before. It's about our vulnerability to a level of climate disruption that human civilisation has simply never seen before. We do not have an illusion that our sports platform can stop climate change. We just play our part, raise awareness and help the established institutions deal with it more effectively.
We think people nowadays want more than just to express themselves with videos. A new era of impactful expression is the answer to the user's needs and new challenges. We introduced a new approach to content engagement experience where every interaction with content helps mitigate environmental issues prioritized by our users. It works like this:
When you open the app, you will notice that for every content there are reaction buttons that reflect various environmental issues.
Everyone can interact with these buttons with a simple click based on the cause they support. We keep track of every interaction to see which causes our community prioritise the most.
Thanks to our innovative algorithms, business model and our partner non-profit organizations we turn these interactions into the real impact that helps mitigate these issues.
We Play For Net Zero. Gameday Or Anyday.
we will soon release a quarterly PlayPart Impact report which will summarise the most popular causes on our platform and the part we play together with our community. Subscribe to get notified.
Deforestation: Forest loss is the cause of around 10% of global warming. There's simply no way we can fight the climate crisis if we don't stop it.