When we say Play For Net Zero we mean that we play for our planet. More specifically for us, because our planet has gone through climate changes many times before. It's about our vulnerability to a level of climate disruption that human civilisation has simply never seen before. We do not have an illusion that our sports platform can stop climate change. We just play our part, raise awareness and help the established institutions deal with it more effectively.
We think people nowadays want more than just to express themselves with videos. A new era of impactful expression is the answer to new challenges. We introduced a creative approach to content engagement experience where every interaction with content helps mitigate environmental issues prioritized by our users.
How exactly it works.
For every content uploaded by any user, there are reaction buttons that reflect various environmental issues.
You can interact with these buttons based on the cause you support. We keep track of every interaction to see which causes our community prioritise the most.
Thanks to our innovative algorithms, business model and our partner non-profit organizations we turn these interactions into the real impact that helps mitigate these issues.
Impact page lets you keep track of the causes you support and the real impact your platform usage generates on these issues.
Deforestation: Forest loss is the cause of around 10% of global warming. There's simply no way we can fight the climate crisis if we don't stop it.